Born in morocco Bred in London.
A fun,must-have fashion brand established in 1999 by Maryam and Daren Bonar.
This Anglo-Moroccan company focuses on high end accessories and ready to wear items blending North African art with modern fashionable ideas.
The core of the brand lies in the hand made aspect.
We noticed when we first started to visit Marrakesh local artisans lacked consistency in their work, and the quality of materials which were being used were not always up to scratch.There was a great potential in the skill and workmanship that we saw, yet we felt it had to be fused with another mind set. There was a large gap between what our clientele wanted, and what was being produced in Morocco. ‘Why not mix the best of what both worlds had to offer’?.
We employ local artisans in our factory and also work with women’s groups in and around Marrakesh. A philosophy with the brand is to give back to the community and to try and keep alive hand made methods that have been used in Morocco for centuries. Women are given work in villages in and around the city who sometimes would not be able to work due to the nature of their circumstances We also work with materials that are recycled and all the leather that we use is naturally vegetable dyed.
All our pieces are hand made to order. We create a collection each season, ‘twice a year’ yet you can customise any of the items we design. Changing colours and materials can theoretically give you a unique identity within the brand. ‘You can carry something that nobody else does’. There a very few brands offering this kind of couture service.
We are based in Marrakech, yet the brand is British and has grown to be one of the most established moroccan inspired brands in the world. It still applies the same desire and philosophy as it always has, and carries on trying to evolve and excite people in what it designs and produces each season.
En Shalla currently shows at fashion weeks around the world and has opened over 350 accounts worldwide.
We hope you will have as much fun going through our collections and wearing them, as we have had making them.
Daren and Maryam Bonar,